04 / 24 · Getting started with AI in 2026
A Website Chat That Actually Knows Your Business
Not the useless chat bubble from 2019. A chat that knows your prices, stock and policies, and hands to a human when it should.
“My team answers the same ten questions all day long.”
What it actually is
A chat window on your site that has read everything you know. Your prices, your delivery times, your returns policy, your opening hours, your product details.
When someone asks something it cannot answer, it stops guessing and passes the conversation to a person, with the whole history attached.
How it works
You hand over what you know
Website, price list, policies, a spreadsheet of common questions. Whatever exists.
It answers in your voice
Same tone, same rules. If you never discount, it never discounts.
It knows when to stop
Anything unusual, angry or expensive goes to a human immediately.
Who this is for
- Online shops of any size
- Software companies
- Clinics answering the same admin questions
- Hotels, restaurants and venues
- Anyone with a busy inbox
Four signs you need it
- Your inbox is full of questions your website already answers
- Customers message at midnight and wait until morning
- You have thought about hiring a support person
- Your team copies and pastes the same reply daily
- Typical cost
- $300 to $1,200 a month
- Time to set up
- Days, not months
- Category
- Chat Support on the Website
Where to start
Before paying anyone, work out the number in that panel using your own figures. If it is small, this is not your first move and we will tell you so. If it made you wince, it is worth a conversation.
This is one of 24 guides. The full plain-English guide to getting started with AI in 2026 covers the rest.
Not sure which one you need?
Tell us the part of your week you dread most. If we cannot help, we will say so and point you somewhere that can.
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