Event-driven lifecycle automation that nudges new users to their aha moment — lifting activation 31%.
ⓘ Illustrative example of a build we deliver. Company name anonymized; figures are representative of typical results.
New signups often stalled before reaching the product’s aha moment. Manual onboarding emails were generic, mistimed, and didn’t scale with signups.
We built event-driven lifecycle automation that reacts to what each user actually does in the product and sends the most relevant nudge next.
Product events stream into a workflow that branches on user behavior, picks the next best message, and tracks progress toward activation.
Activation rose 31%, manual outreach dropped sharply, and the team gained clear visibility into where users get stuck in the funnel.
Event tracking, n8n, HubSpot, PostgreSQL, and OpenAI — connected via APIs.
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