The Challenge
Leads arrived from portals and the website at all hours, but the team could only respond during office hours. Slow first responses meant hot leads went cold or booked with a faster competitor.
The Solution
We built an intake agent that answers instantly, asks the right qualifying questions, and books a showing on the right agent’s calendar — day or night.
How We Built It
Inbound leads hit a webhook that triggers an immediate SMS and email. An AI step handles the conversation, qualifies the lead, and writes everything back to the CRM.
- Sends a first reply within 30 seconds, any time of day
- Asks qualifying questions (budget, area, timeline) conversationally
- Books the showing into the assigned agent’s live calendar
- Logs the full conversation and lead score to the CRM
Results
First-response time fell to under 30 seconds and booked showings increased 2.4×, with no after-hours leads slipping through the cracks.
Key Features
- Instant SMS + email first response
- Conversational lead qualification
- Live calendar booking
- Automatic CRM logging
Technical Stack
GoHighLevel, Twilio, OpenAI, and Google Calendar — connected via APIs and webhooks.