Real Estate

24/7 Intake Agent: 2.4× More Booked Showings

A 24/7 intake agent that replies to every lead in under 30 seconds, qualifies it, and books the showing.

◆ Cedarbrook Realty☰ Real estate brokerage◷ February 2025

ⓘ Illustrative example of a build we deliver. Company name anonymized; figures are representative of typical results.

How it works

New lead
AI qualifies
Books showing
Notifies agent

The Challenge

Leads arrived from portals and the website at all hours, but the team could only respond during office hours. Slow first responses meant hot leads went cold or booked with a faster competitor.

The Solution

We built an intake agent that answers instantly, asks the right qualifying questions, and books a showing on the right agent’s calendar — day or night.

How We Built It

Inbound leads hit a webhook that triggers an immediate SMS and email. An AI step handles the conversation, qualifies the lead, and writes everything back to the CRM.

  • Sends a first reply within 30 seconds, any time of day
  • Asks qualifying questions (budget, area, timeline) conversationally
  • Books the showing into the assigned agent’s live calendar
  • Logs the full conversation and lead score to the CRM

Results

First-response time fell to under 30 seconds and booked showings increased 2.4×, with no after-hours leads slipping through the cracks.

Key Features

  • Instant SMS + email first response
  • Conversational lead qualification
  • Live calendar booking
  • Automatic CRM logging

Technical Stack

GoHighLevel, Twilio, OpenAI, and Google Calendar — connected via APIs and webhooks.

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