19 / 24  ·  Getting started with AI in 2026

Doing the Outreach Nobody Has Time For

Finding prospects, researching them and reaching out personally, at a volume no person could manage.

What it actually is

It builds a list of businesses that match your best customers, researches each one properly, writes outreach that refers to something true about them, and follows up.

Replies go to a person. The grinding part, which is why outreach always stops, is the part that gets automated.

How it works

1. It builds the list

   Businesses that look like the ones you already serve well.

2. It researches each one

   Something real and specific about that business, not a merged first name.

3. It reaches out and follows up

   Then hands every reply to a human immediately.

Who this is for

• B2B service businesses
• Marketing agencies
• Recruitment firms
• Software companies
• Anyone whose pipeline depends on outreach

Four signs you need it

• Prospecting only happens when work is slow
• Your pipeline is feast or famine
• You rely entirely on referrals
• You tried outreach, it worked, and then it stopped

Typical cost

$1,000 to $4,000 a month

Time to set up

Days, not months

Category

Do the Outbound

Where to start

Before paying anyone, work out the number in that panel using your own figures. If it is small, this is not your first move and we will tell you so. If it made you wince, it is worth a conversation.

This is one of 24 guides. The full plain-English guide to getting started with AI in 2026 covers the rest.