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✦ For SaaS startups

Onboarding, scoring and lifecycle, without the spreadsheet.

Trial signups qualified, onboarding steps triggered, churn signals flagged and hand-offs to sales made automatically, from the tools you already run. And the failed payments that quietly eat your MRR, recovered.

Book a 30-minute call → See the MRR you're leaking

Some churn is a failed card, not a customer leaving. Builds from $200.

dunning · live
MRR
$48,200
this cyclewatching…
payment webhook · idleRecovered ✓
✦ What we build for SaaS

The three leaks in a subscription business.

Trials that never activate, customers who never got the follow-up, and payments that failed while nobody was looking. All three are mechanical, and all three run better as workflows than as a founder's to-do list.

↝

Onboarding & activation

A signup triggers the steps that get them to first value: welcome, setup nudges, the milestone emails tied to what they actually did in-product.

  • Behaviour-triggered, not time-triggered
  • Stalled trials flagged to a human
  • Logged in your CRM
◎

Lead scoring & sales hand-off

Every trial scored on fit and usage. The serious ones reach sales while they're hot; the rest keep nurturing without a rep touching them.

  • Fit + usage score per account
  • Hot accounts routed in minutes
  • No spreadsheet triage
↻

Dunning & win-back

Failed cards retried at the right times, the card-update nudge sent, the cancel flow offered a save, the lapsed customer invited back. A build we've shipped.

  • Smart retries, not the billing default
  • Pre-dunning before expiry
  • Cancellation save + reactivation
↝ Where trials go

Most of the drop-off happens between steps nobody owns.

Signup to activation to paid to retained. Each hand-off is a place a workflow can act and a founder usually can't.

Signed up
100%
1,000
Activated
42%
420↓ stalled trials never got the nudge
Paid
18%
180↓ hot accounts reached sales too late
Retained at 90d
13%
130↓ a chunk of this is failed cards, not cancellations
Illustrative funnel. Your numbers will differ; the shape rarely does.
The last leak is the cheapest to fix. Some churn is failed cards, not cancellations. Stripe recommends retrying a failed payment 8 times over 2 weeks, and updates many US cards automatically when a bank issues a new one. Our post on failed payment recovery covers the rest.
What we build: the workflow at each hand-off, so the nudge, the routing and the retry happen without a person remembering to.
↗ The MRR leak

Work out what failed payments cost you.

Drag to your numbers. An estimate with the arithmetic shown. Your figures, nothing hidden.

MRR you could win back each month
$0
$0 a year
✦ Proof, not promises

Lifecycle systems we've shipped.

Real builds from the portfolio, including automated dunning, cancellation win-back and subscriber lifecycle flows. Open any to read how it was built.

FAQ

What founders ask first.

We use Stripe's built-in retries. Isn't that enough?+
It's a start. Stripe's Smart Retries default to 8 tries over 2 weeks, but some declines, like a lost or stolen card, cannot be retried at all. Those need a pre-expiry card nudge and a short email asking for a new card. Our post on failed payment recovery covers the setup. The gap is revenue you already earned.
Does it work with our billing and CRM?+
Stripe, Chargebee, Paddle, and HubSpot, GoHighLevel or Salesforce on the CRM side. We wire into what you run; nothing gets replaced.
Will it spam our customers?+
No. Retries are silent first; a message only goes out when a retry can't fix it, and it says exactly what to do. Fewer, better touches convert better and annoy less.
How is it priced for a startup?+
A fixed build fee, then a monthly fee to keep it running. Never a cut of recovered revenue, so what we win back is yours.
✦ Pricing

A fixed price for the build, a monthly fee to keep it running. The audit is free and comes first.

Starter$200 / buildOne agent, one job.
Growth$1,000 / buildConnected agents, watched monthly.
CustomLet’s scope itMulti-agent, voice at volume, white label.
See full pricing →

For the wider picture, we answered the 24 questions owners ask about AI automation, from what it costs to what goes wrong.

Stop losing customers who never meant to leave.

Book a free 30-minute call. Bring last quarter's failed-payment report and we'll show you what a proper flow would have kept.

No prep neededGet a price range on the callLeave with a plan, or a polite no
Book the free call →See lifecycle builds